How to Create Audiences in Google Analytics for Google Ads Retargeting


Learn how to create audiences in Google Analytics for Google Ads retargeting for your search, display, and video campaigns. Google Analytics Audiences allow you to target users based on any data point found within Google Analytics to use inside Google Ads for remarketing.

In this video, I’ll show you how to find the audience builder and setup your retargeting audiences, and how to publish your new Google Analytics Audience to Google Ads for use in your Remarketing campaigns.

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Darryn Balanco

Darryn has over 10 years of digital marketing experience. In 2016 he founded the Online Thinking community to help small business owners get more momentum by removing the guesswork of running successful digital marketing campaigns.

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